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Capsuleweb.site

Insert $1. Get a website. A real website link. No code. No waiting.

Role

Creator & Designer

Timeline

2024 — Present

Team

Solo

At a Glance

Website builders promise simplicity but still take hours. You pick a template, then spend forever tweaking fonts, rearranging sections, resizing images, and fighting with responsive layouts.

  • -Live product at capsuleweb.site with a growing user base
  • -Average time from landing on the page to a published website: under 30 seconds
  • -Clear $1 pricing with no subscriptions or hidden fees
  • -Built-in viral loop through gallery and social sharing driving organic growth

Overview

CapsuleWebsite is a website vending machine. You pick a site type, describe what you want, pay about one dollar, and get a real published website with a shareable link in about 30 seconds. No templates to customize, no editors to learn, no code to write. The mental model is a literal vending machine: insert money, get the thing. I designed and built it as a solo project to explore the absolute simplest possible path from "I need a website" to a live URL. The product is live at capsuleweb.site with a growing gallery of user-created sites.

My Role

  • -Sole creator responsible for concept, design, and development
  • -Designed the one-page creation flow and vending machine interaction model
  • -Built the component system that AI assembles into published sites
  • -Designed the viral sharing loop and public gallery mechanic

The Problem

Website builders promise simplicity but still take hours. You pick a template, then spend forever tweaking fonts, rearranging sections, resizing images, and fighting with responsive layouts. For most people (freelancers, small businesses, event organizers, students) a website is a means to an end. They want something that looks decent, has a real URL they can share, and does not require a weekend to set up. The tools that exist today give you either full control with high effort (Webflow, Framer) or medium effort with generic results (Wix, Squarespace). Nobody had pushed simplicity to its logical extreme: describe it, pay a dollar, get the site.

What I Learned from Users

01

People describe websites in terms of purpose and feeling ("clean professional page with my hours and location") not in terms of layout and components

02

The biggest frustration with existing builders was not choosing a template but the endless tweaking afterward

03

For most use cases (local business, event, resume) users only needed a single page and would trade features for speed

04

Users cared more about having a real shareable link than about pixel-level design control

The Approach

I studied how people describe what they want when they are not constrained by builder interfaces. The language is always about purpose: "a page for my restaurant with the menu and hours" or "a resume site with my projects." That shaped the entire product. Instead of a conversational AI that asks 20 questions, I designed a single-page form with smart defaults. Users pick a site type (local business, resume, product, event, restaurant, group, party, open house), add a description, choose a vibe and color, and hit Dispense. The payment is integrated right into the creation flow. Under the hood, the AI generates structured content and renders it into a clean template. Every created site gets a real URL and is automatically added to the public gallery on the CapsuleWebsite homepage, which creates a built-in distribution loop.

Key Design Decisions

Vending machine model: one form, one payment, one output

Every website builder adds more options to handle more use cases. CapsuleWebsite goes the opposite direction. The entire creation flow lives on a single page. You see the form, the payment button ("Dispense"), and that is it. No account creation required upfront. No multi-step wizard. The form asks for the bare minimum: site type, description, name, email, vibe, and color. The "Dispense" button with integrated Google Pay and Apple Pay makes the payment feel as simple as buying something from an actual vending machine. This extreme simplicity is the product.

Hero Desktop

Desktop Full

Quality floor and built-in sharing loop

Rather than maximizing customization, I focused on making sure every generated site meets a baseline quality bar. Typography, spacing, and color are handled by the system so the output always looks professional regardless of what the user types. After creation, the share modal makes it easy to post to X, copy a caption for Instagram, or copy the link. Every site is also added to the public gallery on the CapsuleWebsite homepage. This means every new user creates content that helps attract the next user. The gallery doubles as social proof and inspiration.

Mobile

Impact

  • -Live product at capsuleweb.site with a growing user base
  • -Average time from landing on the page to a published website: under 30 seconds
  • -Clear $1 pricing with no subscriptions or hidden fees
  • -Built-in viral loop through gallery and social sharing driving organic growth

What I Would Do Next

  • -Add paid edit flow ($1 to update an existing site) to create a simple ongoing revenue model
  • -Expand site types based on gallery data showing what people actually create
  • -Explore custom domain support so users can point their own URL to a CapsuleWebsite
  • -Test higher-tier options for multi-page sites while keeping the single-page experience as the default